DETROIT — Due to strong demand for its limited-time incentive offer on fluorescent lighting retrofits, DTE Energy (NYSE: DTE) has announced that it is expanding its program and extending the deadline to apply.

In an effort to meet the demand of business owners investing in newer energy-efficient technology, DTE Energy is offering increased cash incentives on additional lighting measures through Aug. 31. The incentive bonus is an element of DTE Energy’s Energy Efficiency Program for Business, a program designed to help DTE Energy Commercial and Industrial customers improve the energy efficiency of their businesses.

Originally introduced in May, the increased incentives are available for retrofitting T12 fluorescent lamps to higher efficiency T8 systems. These retrofits are the result of U.S. Department of Energy regulation, which prohibits manufacturing or importing T12s in the United States.

“We have seen overwhelming customer demand for these incentives since our special offer was introduced in May,” said Bill Clemens, manager of the Energy Efficiency Program for Business. “In an effort to accommodate customer requests and to incentivize more of the retrofits that are being performed in the marketplace, we have decided to expand and extend the terms of this program.”

The special incentives now include for the conversion of older T12 fluorescent lamps to the most common T8 lamps and electronic ballasts.  It is expected that incentives for these retrofits will no longer be available in 2013.

The Energy Efficiency Program for Business was launched in 2009 to help DTE Energy customers save money by using less energy. The program offers customers a wide array of energy-efficiency ideas and incentives. Customers can earn incentives if they make improvements from a list of qualified efficiency upgrades for both gas and electric technologies, including energy-efficient lighting, drives, controls, heating ventilation and air conditioning and more. For more information, please visit the program website at  www.dteenergy/saveenergy/ or call (866) 796-0512 and press option 3.


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