Client Wins From August 9
HSN Uses ForeSee Technology To Measure Mobile Customer Experience: ForeSee, the global leader in technology-driven customer experience analytics, today announced that it is working with leading multi-channel retailer HSN to measure and analyze the customer experience of its mobile-optimized site and mobile apps with ForeSee’s new Mobile On-Exit technology. HSN, whose mobile applications include HSN apps for iPad, iPhone and Android, added ForeSee’s mobile solution to complement its existing web browse measurement. Adding a mobile measurement will help HSN understand how its mobile channels contribute to the overall business. With increased competition in the e-retail space — be it Web or mobile — it remains more important than ever to improve customer satisfaction. HSN does well in that regard and, most recently, ranked high in the 2012 ForeSee E-Retail Top-100 Index this spring. The 35-year-old company scored 81 out of 100 on the ForeSee satisfaction scale where 80 has long been the benchmark of excellence. ForeSee was the first company to develop technology to measure the customer experience of a random, but representative sample of visitors to mobile optimized sites and mobile apps across all leading mobile platforms. The On-Exit technology, built upon a scientific and predictive methodology that quantifies how the customer experience impacts loyalty and future purchases across channels, enables mobile sites and apps to understand how customers think, feel, and act after they finish interacting with a mobile site or app. ForeSee’s technology enables the collection of customer experience data from mobile users, and transforms that data into actionable customer intelligence that clients use to help measure success, direct investment and improve efforts. More at www.ForeSeeResults.com.