DETROIT — Compuware Corp. (Nasdaq:CPWR) has published a new white paper titled: “Optimize Your Retail Supply Chain For Profitable Revenue.”The paper explores the impact of poor performance and how application performance management tools can help retailers proactively resolve performance issues that can affect the top and bottom lines.

While many retailers focus on online commerce initiatives, the reality is that brick-and-mortar retail continues to dominate. The core internal applications and supply chain are the lifeblood of a successful retail operation and can seriously impact revenue, customer loyalty and brand perception if back-end applications—SCM, ERP and CRM—have performance issues.

This white paper outlines:
* profitably satisfying consumer expectations;
* the real and hidden costs of retail supply chain disruptions;
* the causes of poor application performance in retail supply chains;
* the need to measure application performance from the customer’s perspective; and
* why robust application performance monitoring is essential.

Compuware APM provides the market’s only unified APM coverage across the entire application delivery chain — from the edge of the internet through the cloud to the data center. Compuware APM helps customers deliver proactive problem resolution for greater customer satisfaction, accelerate time-to-market for new application functionality and reduce application management costs through smarter analytics and advanced APM automation.

With more than 4,000 APM customers worldwide, Compuware is recognized as a leader in the “Magic Quadrant for Application Performance Monitoring” report.

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