DETROIT (WWJ) – Good news for the Detroit Symphony Orchestra as they begin their new season. They’ve surpassed their fundraising goal of over $12 million, and following a lengthy musician’s strike last year, DSO exec’s are encouraged by the 30% increase.

The DSO’s Gabrielle Poshadlo tells us that fundraising is key to the DSO’s success.

“Two-thirds of our total revenue comes from fundraising. It’s not just people coming to concerts, we depend on people being generous with their personal funds. So, it’s very important for us to meet our fundraising goal every year,” said Poshadlo.

After a musician’s strike last year, Poshadlo says the organization has had to become more creative in their efforts, and it’s paying dividends. Will they collaborate with Kid Rock again?

“The fundraising concert with Kid Rock … helped our visablity a lot. We also started the international web casts last season, so that opened up an international audience for us,” Poshadlo said.

The DSO season opens September 28th at Orchestra Hall and runs through start of June.


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