WESTMINSTER, Colo. — Datalogix, the leader at connecting digital media and offline purchasing data, announced it has opened a sales and account management office in Birmingham to support its growing automotive business.
The office in metro Detroit comes on the heels of two recent client partnership hires. Matt Mendez joined Datalogix from Mitsubishi and will lead West Coast client relationships. Scott Bonato was previously with Jumpstart Automotive Group, and will oversee Detroit and East Coast clients.
“The skill sets, relationships, and automotive backgrounds that Matt and Scott possess will add tremendous value to the vertical for Datalogix,” said Joe Kyriakoza, general manager of DLX Auto. “They will help deliver the message throughout the market about the advanced automotive targeting and measurement solutions we have available to manufacturers and dealers.”
DLX Auto, powered by Polk, packages nearly 200 finely tuned audience segments available to automotive marketers. Incorporating over 300 data points to develop the most precise audiences, these products enable automotive marketers to reach a consumer at any point in the automotive purchasing lifecycle — from in-market and near-market intenders, to recent purchasers, to owners of specific vehicle makes, models and body styles, and seasonal segments.
In fact, recent data compiled by Datalogix indicates that DLX Auto audiences convert to buyers at a rate three times greater than standard in-market behavioral targeting. The data also proved that DLX Auto segments are four times stronger than standard auto in-market segments at converting brand-specific buyers, delivering the most accurate in-market audiences available to marketers.
“The unique nature of audiences built from real household and purchase data and the ability to close the sales loop on marketing makes Datalogix a valued partner,” said Jason Gole, vice president and digital media director at Universal McCann. “Datalogix is helping marketers take the complexity out of data to deliver effective solutions.”
The products provided by DLX Auto are more sophisticated and precise than anything previously offered in the automotive industry. As a result, Datalogix has seen its business in the automotive segment triple in just the past seven months alone. Datalogix has provided closed-loop analyses for numerous automotive manufacturers to date, demonstrating the unique ability to provide vehicle sales reporting on any kind of online advertising campaign or web marketing effort in a quick and efficient manner.
“Until we launched DLX Auto, companies had provided automotive marketers with insights only on campaigns in small batches of data, and usually months after the fact,” Kyriakoza said. “Our ability to make the Polk data more actionable quickly separates this offering from anything else imagined before, and its growth supports its unique differentiators.”
Datalogix recently secured the third largest job creation grant in Colorado’s history by the Colorado Economic Development Commission. Datalogix expects to create more than 320 new jobs during the next five years in addition to the 100 new positions added in the last 12 months.
Datalogix helps more than half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform, encompassing over $1 trillion in consumer spending, powers campaigns for more than 75 percent of online media companies. DLX ROI measures offline sales lift for digital media. Datalogix also offers predictive analytics for direct mail and integrated media systems via the DLX Net.