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Dow AgroSciences Launches Rebrand, Visual Identity

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mattroush Matt Roush
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INDIANAPOLIS – The Dow AgroSciences business unit of Midland-based Dow Chemical Co. Monday introduced a new brand and visual identity.

“Our close connection to Dow enables us to operate within the framework of a much bigger company that offers scale and strength to our business around the world,” says Antonio Galindez, president and CEO of Dow AgroSciences. “The significant investment in new innovations by the company over the past decade has enabled many new agricultural technology collaborations and advances, new product launches, and overall faster business growth.”

As part of the rebrand, customers will see changes on marketing materials and products. The new Dow AgroSciences company tagline, “Solutions for the Growing World,” links with Dow’s new advertising campaign, Solutionism. The tagline reflects Dow AgroSciences’ passion for agriculture, as well as its commitment to scientific discovery and a service-first culture to help those in agriculture meet the needs of the growing needs of the planet.

The adoption of the red Dow Diamond logo with the Dow AgroSciences word mark as its new logo more clearly associates the enterprise as a wholly owned subsidiary of Dow Chemical Co. and to Dow’s brand transformation. The new brand identity also reflects the company’s commitment to meet the needs of the growing world through innovative crop protection and plant biotechnology solutions.

Galindez added that the new brand identity will not change the successful business model being used by the company: “More than a decade ago, we instituted a successful business strategy that has helped us become one of the fastest-growing companies in agriculture, committed to providing innovative crop protection and plant biotechnology solutions. We see our new brand profile as an important contribution to attaining our long-term strategic goals.”

Dow AgroSciences’ new brand identity is now live on the company’s Web sites globally. In addition, customers around the world will begin to see the new Dow AgroSciences brand identity firsthand through crop protection and seed marketing materials and product packaging. The company logo will change at the company’s headquarters this month. Additional Dow AgroSciences sites and offices globally will transition to the new visual identity over the coming quarters. There are no structural changes to Dow AgroSciences, which is headquartered in Indianapolis.

Dow AgroSciences develops crop protection and plant biotechnology solutions to meet the challenges of the growing world. Dow AgroSciences had annual global sales of $5.7 billion in 2011. Learn more at www.dowagro.com.

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