Michigan Company Suing Facebook Over Its “Want” Button

FARMINGTON HILLS (WWJ) – A metro Detroit company is suing Facebook over its new “want” button.

Camelot Venture Group in Farmington Hills claims the feature poaches the service it originated on its web site wantbutton-dot.com and is confusing to consumers.

Users who click Facebook’s want button are taken to non-Facebook sites where they can buy merchandise. Camelot wants Facebook to stop using the button and wants any money Facebook has made from it.

Camelot first started using its want button in September 2010. Facebook announced in an email earlier this month to PCMagazine it would launch a “want”  button, which will post the information about what the user wants to purchase in their timeline, and allow them to buy it off-site.

Camelot lists numerous companies on its web site as clients of its want button, including Burlington Coat Factory, Sharper Image, Edible Arrangements and Frederick’s of Hollywood. Facebook’s clients include Victoria’s Secret, Neiman Marcus and Pottery Barn.

Facebook hasn’t commented on the suit.


One Comment

Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Fall Festivals In Metro DetroitFrom music to art to special events, there's a little something for everyone's delight.
Best 4th Of July Concerts In Metro DetroitStaying home this weekend? Celebrate the 4th of July by rocking out at one of these shows.

Watch & Listen