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Michigan Company Suing Facebook Over Its “Want” Button

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FARMINGTON HILLS (WWJ) – A metro Detroit company is suing Facebook over its new “want” button.

Camelot Venture Group in Farmington Hills claims the feature poaches the service it originated on its web site and is confusing to consumers.

Users who click Facebook’s want button are taken to non-Facebook sites where they can buy merchandise. Camelot wants Facebook to stop using the button and wants any money Facebook has made from it.

Camelot first started using its want button in September 2010. Facebook announced in an email earlier this month to PCMagazine it would launch a “want”  button, which will post the information about what the user wants to purchase in their timeline, and allow them to buy it off-site.

Camelot lists numerous companies on its web site as clients of its want button, including Burlington Coat Factory, Sharper Image, Edible Arrangements and Frederick’s of Hollywood. Facebook’s clients include Victoria’s Secret, Neiman Marcus and Pottery Barn.

Facebook hasn’t commented on the suit.

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