DETROIT — Another of Dan Gilbert’s many business ventures is moving to Downtown Detroit.

Rock Connections LLC, a marketing company launched in May, will bring 115 employees into the Chase Tower building, a 14-story high rise located at 611 Woodward Ave.

The company, which launched in May with 13 team members in Southfield, has its employment base sixfold in less than five months, and anticipates hiring approximately 20-25 team members per month.

Rock Connections’ advanced technology, analytics, and reporting capabilities allow the company a big advantage versus its competitors, according to Victor You, president and CEO of the company.

“Rock Connections maximizes a company’s advertising spend by providing highly trained and dynamic communications representatives who provide customized service, combined with valuable analytics, making it the most qualified contact center out there,” said You, who before launching Rock Connections, was a mortgage banking team leader at Quicken Loans.

Rock Connections can serve as an extension of existing sales teams or as a stand-alone outbound sales group for companies desiring highly-trained specialists who reinforce their reputation and enhance their bottom line, said You.

Rock Connections is an affiliated company of Rock Ventures, the umbrella entity formed to provide operational coordination, guidance, and integration of Dan Gilbert’s portfolio of companies, investments and real estate. Over the past 26 months, more than 60 companies have moved or started in one of the nine buildings Rock Ventures owns in downtown Detroit.

For more information about Rock Connections, visit


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