ANN ARBOR — ForeSee, the global leader in technology-driven customer experience analytics, has joined forces with New York City-based TagMan, the first, most advanced and most used universal tag management system, as a Certified Premium Partner in TagMan’s Stream Partner Program.

Hundreds of leading companies across industries and sectors use ForeSee Satisfaction Analytics to measure the customer experience on their Web sites, mobile sites, and mobile apps in order to prioritize improvements and influence future financial results. Through this partnership, ForeSee clients can now accelerate the implementation of ForeSee’s analytics technology via TagMan’s tag management system. They can immediately start collecting valuable consumer data that quantifies satisfaction with the online or mobile customer experience and predicts future behaviors across customer touch points to reveal improvements that will have the greatest impact and ROI.

TagMan’s Tag Management and Marketing Data Platform allows one tag to house and control all tags on a marketer’s site, providing page performance, security, and reliable clean data collection, as well as the freedom to add or update tags at any time. Tags are snippets of JavaScript which collect and send data about a Web page and page visitors to third-party vendors who provide digital marketers with marketing data and services.

As a Certified Partner, ForeSee can now offer marketers and agencies fast and simple installations of their tags through TagMan’s “Drag and Tag” Stream partner library. In turn, ForeSee clients can more accurately track campaigns and measurement tactics. Because ForeSee’s tags have been tested and verified to run smoothly through the TagMan container, ForeSee clients can deliver a better experience for their customers without worrying about malfunctioning tags or tedious tag testing.

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