DETROIT (WWJ) – General Motors says it will unveil its long awaited next generation of pickup trucks on December 13.
The complete revamping of GM’s full-size pickup line-up was delayed by the company’s 2009 bankruptcy. That makes the current generation older than the competition, forcing the company to offer deeper discounts.
Specific details of the new trucks are hard to come by. But, General Motors is promising significant improvements.
“The bold exterior design of the new Silverado reflects the enhanced capabilities of the truck while features such as jewel-like, projector beam headlamps showcase the careful attention given to every detail,” read a GM statement, that came with a photo of a front headlight attached.
That company statement only mentioned the Chevy Silverado. But, it’s very likely that a new GMC Sierra pickup will be shown at, or around the same time.
The Silverado, and possibly the Sierra will be on display at the January North American International Auto Show. GM scheduled the official reveal of the pickup trucks a month earlier, as not to compete with another important unveiling at the Detroit show, a 7th generation Corvette.
With these two important products, that makes the 2013 show a very important one for General Motors. Ford and Chrysler have not yet announced their plans for the North American International Auto Show.
Connect with Jeff Gilbert