New TV Ad Touts “Opportunity Made In Detroit”

DETROIT (WWJ) – A new 60-second TV commercial featuring Detroit and the voice of Kid Rock is drawing comparisons to Eminem’s famous 2011 Super Bowl “Imported from Detroit” ad for Chrysler.

The “Opportunity Made in Detroit” commercial made its debut during Sunday night’s World Series game, and is sponsored by Quicken Loans. It pumps up Detroit as the place for hi-tech companies to do business.

In the ad, Kid Rock says:

It doesn’t stare you in the face.
It’s not going to yell at you to come ‘n get it.
It doesn’t knock.

So what does opportunity look like?
Not what you might think.
You see, opportunity is not a right. It’s definitely not equal.
And it doesn’t come with an instruction manual.
That’s because opportunity isn’t found.
It’s molded. It’s built. It’s created.
It’s as much about grit as it is intellect.
An explosive high-tech corridor located at the intersection of muscle and brains?
You bet. Because opportunity only comes to those already in the game.
What does opportunity look like?
It looks like Detroit.
And opportunity is made in Detroit.

Quicken Loans has established a website which provides more information about “Opportunity Made in Detroit.”

Click here to see the Kid Rock commercial.


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Detroit

Best Fall Festivals In Metro DetroitFrom music to art to special events, there's a little something for everyone's delight.
Best 4th Of July Concerts In Metro DetroitStaying home this weekend? Celebrate the 4th of July by rocking out at one of these shows.

Watch & Listen