DETROIT (WWJ) – A new 60-second TV commercial featuring Detroit and the voice of Kid Rock is drawing comparisons to Eminem’s famous 2011 Super Bowl “Imported from Detroit” ad for Chrysler.

The “Opportunity Made in Detroit” commercial made its debut during Sunday night’s World Series game, and is sponsored by Quicken Loans. It pumps up Detroit as the place for hi-tech companies to do business.

In the ad, Kid Rock says:

It doesn’t stare you in the face.
It’s not going to yell at you to come ‘n get it.
It doesn’t knock.

So what does opportunity look like?
Not what you might think.
You see, opportunity is not a right. It’s definitely not equal.
And it doesn’t come with an instruction manual.
That’s because opportunity isn’t found.
It’s molded. It’s built. It’s created.
It’s as much about grit as it is intellect.
An explosive high-tech corridor located at the intersection of muscle and brains?
You bet. Because opportunity only comes to those already in the game.
What does opportunity look like?
It looks like Detroit.
And opportunity is made in Detroit.

Quicken Loans has established a website which provides more information about “Opportunity Made in Detroit.”

Click here to see the Kid Rock commercial.


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