DETROIT (CBS Detroit) What does a Disney version of “Star Wars” look like? You’ll soon find out.
Fans of the classic hit were stunned at the news Tuesday that Disney bought Lucasfilm from “Star Wars” creator George Lucas, according to Detroit-based website Benzinga.
The transaction value is $4.05 billion, the website said, with Disney paying approximately half in cash and buying the rest in stock.
The bottom line: Disney owns the Lucas brand, including the original and prequel versions of “Star Wars.”
And they’re making the next installment in the series. Disney added that “Star Wars Episode 7” is scheduled for release in 2015, with new movies scheduled to be released every two years after that.
What will happen to the brand? Here’s a hint.
“This transaction combines a world-class portfolio of content including Star Wars, one of the greatest family entertainment franchises of all time, with Disney’s unique and unparalleled creativity across multiple platforms, businesses, and markets to generate sustained growth and drive significant long-term value,” Robert A. Iger, chairman and CEO of The Walt Disney Company, said to benzinga.com.
For his part, Lucas released a statement saying the purchase will allow “Star Wars” to “flourish for many generations to come.”
He added: “Disney’s reach and experience give Lucasfilm the opportunity to blaze new trails in film, television, interactive media, theme parks, live entertainment, and consumer products.”