ANN ARBOR — ForeSee, an Ann Arbor-based provider of customer experience analytics, Monday announced a partnership with Branding Brand, a Pittsburgh-based mobile platform that powers mobile commerce sites and apps. Through this partnership, mobile sites and apps built on the Branding Brand platform can now seamlessly integrate ForeSee Satisfaction Analytics for Mobile to measure the customer experience.
Branding Brand is the largest and fastest-growing mobile commerce company in the industry. The Branding Brand platform easily transforms any aspect of a Web site into a unique, optimized mobile experience. Companies using the Branding Brand platform include Costco, Dick’s Sporting Goods, Drugstore.com, Sephora, Steve Madden, and more.
ForeSee was the first company to develop technology to measure the mobile customer experience directly with a random but representative sample of visitors to mobile-optimized sites and apps across all leading mobile platforms. ForeSee’s methodology then transforms that data into actionable customer intelligence that clients use to help measure and predict mobile channel success. By measuring how satisfied visitors are with mobile experiences, companies can also quantify the impact and influence that mobile has on subsequent experiences across all channels.
“Branding Brand is dedicated to keeping our clients connected to their customers,” said Branding Brand co-founder and CEO Chris Mason. “Offering our clients seamless integration of ForeSee’s mobile measurement technology for their m-commerce site, app, or tablet experience takes this one step further.”
Eric Feinberg, ForeSee’s Senior Director of Mobile, added, “Our partnership with Branding Brand will make it even easier for top retailers to measure the mobile experience using ForeSee’s credible, reliable, predictive metrics so business leaders can manage their mobile initiatives forward. Because the mobile channel can be a direct revenue stream as well as a critical customer touch point influencing the customer buying lifecycle, it is imperative for retailers to measure the customer experience in the mobile environment just as they do in every other channel.”