TROY (WWJ) – It’s time to plan your Black Friday attack and malls across metro Detroit are banking on shoppers using a new strategy.
At the Somerset Collection Scott Light isn’t your average mall walker, he’s walking around the mall on a mission.
As Vice President of Troy based Churchill Systems Light looks at consumer demand and forecasts how national stores like Bass Pro Shops, Target, Walmart and other big name retailers will fair this holiday season.
He tells WWJ’s Kathryn Larson this season there’s a rise of a new customer, the omni-channel shopper, that’s one who won’t be using just the brick and mortar stores.
And that means many retail centers are already getting tech savvy.
Light says to expect this trend to continue but sometimes heading to the store is a better deal:
Light says toys and high-end electronic sales will see a dip this holiday season but what will rattle with joy are those top of the line items.
While most stores are already decked out for the Christmas season some stores are not. Nordstrom is bucking the trend and told WWJ that they are focusing on one holiday at a time.
“It’ll be interesting to see, there’s a niche of consumers that just want to see it begin at a certain time and end at a certain time,” said Light. “There certainly has been some ‘creep’ of that time over the years to become closer and closer to the Halloween season than the Thanksgiving season.”
He says most shops are pulling out all the extra stops in hopes you’ll walk in.
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