Reporting Sandra McNeill
DETROIT (WWJ) - It’s a gift that’s made in the U.S.A. to promote Detroit, Chrysler and Carhartt.
At the LA Auto Show Tuesday, metro Detroit-based Carhartt is unveiling a new line of clothes with the label “Imported from Detroit.”
Marketing VP Tony Ambroza said when Chrysler came calling with the idea, it was a no-brainer.
“This is a great opportunity for us to support a local company and work with a company like Chrysler, and let a few more folks out there know that Carhartt is a Michigan-based company, too,” Ambroza told WWJ’s Sandra McNeill.
The clothing line will feature t-shirts, wool caps, pants and coats, each with a discreet “Imported from Detroit” logo. And color is not an option: The line is all black, including the buttons and zippers.
“It was something that was really inspired by the product team, the design team, at Chrysler. Looking at the advertising materials they choose and some of the detailing on the cars, it really inspired our design team that worked with them,” Ambroza said.
The coats have a map of Detroit on the inside lining and are hand-signed and numbered by the designer. But if you want the clothes, you’ll have to move fast.
“We did limit the amount of each style. Only 200 of each style will be available as we make this launch public to the world, starting this week,” Ambroza said.
The line is available beginning Wednesday online at www.carhartt.com and at Detroit Merchantile, located in the Eastern Market.