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Credit Union Holiday Campaign Uses Social Media For ‘Warming Hearts & Homes’

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PLYMOUTH — Area residents are invited to use cell phone technology and social media to help make a difference this holiday season during Community Financial Credit Union’s “Warming Hearts & Homes” program.

Community Financial announced the program Friday, which will contribute $30,000 to local non-profit organizations that help people in need stay warm through the winter.

The program, running from Dec. 3 to Dec. 21, encourages people to:
* Like Community Financial on Facebook at www.LikeCFCU.org
* Tweet Community Financial using “#CFCUWarms” or
* Text “CFCUwarms” to 70 000 on their cell phone.

Each week, Community Financial will donate $25 for every “like,” tweet or text to The Heat And Warmth Fund (THAW), local food pantries or the Salvation Army’s Coats For Kids Program, up to $10,000 each.

“Engaging our members and area residents through these digital platforms allows them to participate with us in a new way to help make the holiday season brighter for those in need,” said Bill Lawton, Community Financial president and CEO. “We are committed to supporting our communities and hope residents in the area help us and join in.”

For more information on Warming Hearts & Homes and other Community Financial information, please visit http://www.cfcu.org.

Headquartered in Plymouth, membership in Community Financial Credit Union is open to anyone who lives, works, worships, volunteers, or attends school in the Michigan cities, townships or counties of Plymouth, Canton, Northville, Novi, Alpena, Otsego and Montmorency.

With more than 50,000 members, Community Financial provides financial services to members at eight branch locations and through a variety of automated and online services.  For more information, visit http://www.cfcu.org or call (877) 937-2328.

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