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Covisint Brings James Bond’s Legendary 1964 Aston Martin DB5 to Detroit Auto Show

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The Aston Martin DB5. Wikimedia Commons photo.

The Aston Martin DB5. Wikimedia Commons photo.

DETROIT — Covisint, a unit of Compuware Corp. (Nasdaq:CPWR), is bringing the world-famous 1964 James Bond car, an Aston Martin DB5, to the 2013 North American International Auto Show in Detroit, Jan. 14-18.

The iconic vehicle co-starred with Sean Connery in the movie Goldfinger and appears with Daniel Craig in Skyfall, the highest-grossing Bond movie ever at $869 million to-date.

The DB5’s in-car phone and futuristic GPS mapping device made James Bond the world’s first connected driver. The Covisint NAIAS exhibit will showcase the future of vehicle connectivity, a major communications feature demanded by consumers in vehicles for 2013 and beyond.

A Juniper Research study conducted this year predicted that there will be more than 90 million Internet-connected cars by 2016, with smart phones playing a pivotal role. With this type of growth, automakers are reaching out to companies like Covisint to ensure high-quality, high-reliability owner security and communication.

Providing a robust and secure connected owner experience — like the one Agent 007 enjoyed — can produce a major competitive advantage for original equipment manufacturers. At NAIAS, Covisint’s “connected owner” experts will offer insights into the consumer preferences and cloud-based technologies that can drive customer loyalty and satisfaction.

Said Covisint president and COO David McGuffie: “Connectivity goes well beyond a feature in the car, and this important trend presents the auto industry with increased opportunities to engage and connect with owners. Since our founding, Covisint has been at the forefront of major automotive technology transformations, and we are taking a leading role again in defining the next frontier: connectivity.”

Covisint enables automotive OEMs to provide connected owners with visibility to vital vehicle information in one secure cyber location. This service empowers vehicle owners to see information from a variety of sources (including vehicle and mobile devices), and to generate commands to provoke vehicle responses (such as unlocking doors from remote locations). Covisint also provides consolidated owner information to automotive OEMs who then can provide a more positive connected owner experience by sending targeted messages based on individual attributes and behaviors.

Also at the show, a “Bond Girl” will point out the gadgetry that Q installed to help outwit the evil Auric Goldfinger — including revolving license plates, the rear tail lamps that emit a nasty oil slick, a rear bullet-proof screen, front wing machine guns, and of course the unforgettable tire slashers and passenger-side ejector seat.

Now in its 25th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most-up close and in one place. The NAIAS is one of the largest media events in North America, and the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d’Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

More at www.covisint.com.

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