ANN ARBOR — Ann Arbor’s Eiler Communications and its Apogee Insights Group partner have a new strategic alliance with Austin, Texas-bsaed Global Language Monitor.
Since 2003, GLM has been a leader in advanced media analytics and trend tracking. GLM’s main services are based on its proprietary algorithmic methodologies, such as NarrativeTracker for global Internet and social media analysis.
NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new social media sources as they emerge.
Apogee Insights Group is an AnnArbor-based transformative advisor on business analysis and strategy, with extensive experience in maximizing the value of intellectual property. Apogee was formed earlier this year by seasoned business executives to partner with clients in the private, public and not-for-profit sectors to identify critical challenges and optimize and address high-value opportunities, said Larry T. Eiler, co-founder of Eiler and a partner in Apogee.
“Apogee Insights Group is serving companies that need to maximize the use of their intellectual property to transform how they conduct business,” said Dan Arbour, Apogee co-founder and senior partner, “Organizations know that they must capitalize on their core competencies, but also realize that they are not always leveraging them most efficiently. In today’s global marketplace it is imperative for organizations to use their assets to continually develop new capabilities to exploit emerging opportunities.”
“Global Language Monitor provides organizations with the trend tracking capabilities they need to better understand their products and services as they relate to their customers, their marketplace — and their competitors,” said Paul JJ Payack, president and
Chief Word Analyst of GLM. The strategic alliance will help GLM maximize its intellectual property, products and services to develop opportunities in new, adjacent and emerging markets.
Apogee offers comparison to best industry practices for an organization’s intellectual capital control as well as critical negotiation strategies with current intellectual capital providers. Apogee can recommend alternative acquisition strategies, including new resourcing models, develop creative business models that monetize current underperforming properties, and enhance distribution strategies to maximize potential value in new and adjacent markets. Strategies are focused on ensuring that those more investment decisions are based on the critical success factors required for ongoing sustainability in today’s rapidly changing marketplace, providing clients with a
roadmap for success.
Founded in Silicon Valley, Austin, Texas-based GLM collectively documents, analyzes and tracks trends worldwide, with a particular emphasis upon the English language. GLM employs proprietary ‘algorithmic methodologies’ such as the NarrativeTracker for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new media sources, such as Twitter, as they emerge.