TROY — A Troy fashion Web site with a novel twist has launched at

The new, Michigan-based Web site offers its members everything a social site does but with additional functionality and interaction revolving around fashion.  The site offers its members the ability to make clothing matches or create outfits for each other.  When a purchase is made as a result of a match, both the designer and the requester get awarded points which can be used towards future purchases.

By signing up and logging in to the Web site members will discover a world of fashion that is unique and rewarding. 

They can create a profile, introduce their fashion style, color preference, favorite brands, and let others on the site know who they are and what they like. Currently, youtrendme offers private messaging, posting, friendship requests, and a news feed.

“The development team is currently planning to implement further intricate functions,” said John Gardner, vice president of technical development.

The two main sections of the Web site are “youtrend” and “trendme.”  The first, “youtrend,” aims at members who wish to make matches and create outfits. Members can utilize “trendme” to place a request for a match or a full outfit for an event. Moreover, youtrendme’s unique model thrives on the ability to reward its members. For every purchase made, points are awarded. Similarly, youtrendme also rewards members who help complete an outfit or make a match.

“ is a social Web site that revolves around everyone who is looking for an innovative and exciting new way to shop,” said Blendi Sullaj, president and founder. “We have partnered with well-known and hand selected retailers and have populated our site with their catalogs. Our aim is to give members the ability to create amazing outfits while interacting with each other, but also to get rewarded for the time spent on the Web site.”

Youtrendme LLC provides its members the means of social interaction focused on clothing, retail and fashion. The site began development in 2010 and launched as a beta site in October 2012.

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