Sports

Forbes: Wolverines 2nd Most Valuable Team In College Football

View Comments
ANN ARBOR, MI - SEPTEMBER 10: Denard Robinson #16 of the Michigan Wolverines celebrates the game winning touchdown with Taylor Lewan #77 to beat the Notre Dame Fighting Irish 35-31 at Michigan Stadium on September 10, 2010 in Ann Arbor, Michigan. (Photo by Gregory Shamus/Getty Images)

ANN ARBOR, MI – SEPTEMBER 10: Denard Robinson #16 of the Michigan Wolverines celebrates the game winning touchdown with Taylor Lewan #77 to beat the Notre Dame Fighting Irish 35-31 at Michigan Stadium on September 10, 2010 in Ann Arbor, Michigan. (Photo by Gregory Shamus/Getty Images)

ANN ARBOR (CBS Detroit) — Forbes released its list of the most valuable teams in college football, and the University of Michigan Wolverines came in second with a value of $128 million.

At first are the Texas Longhorns, valued at $133 million. The Michigan State Spartans held the 19th slot, with $50 million in revenue, and a $64 million value overall.

Forbes said Michigan had a 28 percent hike over last year — the biggest jump on the list — “thanks to hosting an eighth home game, which generated over $6 million.”

Teams were valued on a weighted scoring system that measured the value they created in four key areas, including: the team’s value to the university;  value to its athletic department;  value to its conference; and value to the surrounding community — including estimated spending by visitors on days of home games.

The  Wolverines generated $85 million, $62 million of which was profit, Forbes said.

Overall, the 20 most valuable teams are worth an average $86 million with team revenue of $65 million, Forbes said. Seven of the top 10 teams come from the SEC, led by fourth-ranked LSU, now worth $102 million.

One of the biggest drops in value had nothing to do with home games — and it probably doesn’t surprise anyone — the Penn State Nittany Lions, which were ranked third last year, fell to No. 13. The team’s value is now $79 million, down 21 percent from $100 million last year. Part of the problem: The team’s expenses were up $30 million, a 55 percent increase over last year, due to Penn State’s severance payments to former football staff and “contributions to child abuse initiatives,” Forbes said.

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 2,354 other followers