DETROIT — The Covisint business of Compuware Corp. (Nasdaq: CPWR) announced Tuesday that Hyundai Motor America will use the Covisint cloud engagement platform to deliver an “ownership experience” for its consumers across web properties, mobile devices and within the vehicle.

Covisint says its platform will allow Hyundai to quickly add new services and partners.

“Customers increasingly demand information and access regardless of the technological complexity behind the scenes,” said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. “Covisint is helping us to improve technical integration enterprise-wide — including Blue Link services, our customer Website, our dealer and call center systems, mobile applications, CRM systems, and other key areas. Covisint has helped ‘future-proof’ Hyundai’s ability to easily onboard new services, partners and capabilities.”

Covisint is helping Hyundai provide a unified customer experience by managing consumer identities, integrating disparate technologies and simplifying communication flow across systems.

“Covisint’s cloud-based platform helps companies like Hyundai increase loyalty and revenue by quickly delivering new services through the cloud,” said Joel Kremke, Covisint senior vice president. “Covisint will help improve Hyundai’s agility and ability to adapt to the quickly advancing connected consumer environment, providing a more seamless experience for Hyundai customers.”

Covisint’s cloud engagement platform offers a robust, secure and proven platform for driving additional revenue and customer loyalty through connected vehicle initiatives.

Hyundai Motor America is headquartered in Costa Mesa, Calif., and is a subsidiary of Hyundai Motor Co. of Korea.

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