Airfoil, eBay Snag Three Top Digital Awards From Bulldog Reporter: Airfoil today announced that the agency and its client, eBay, have earned three awards in the 2012 Bulldog Reporter Digital/Social PR Awards competition for excellence in online communications. All three honors recognize Airfoil’s program to support increased use of the eBay marketplace by consumer sellers. The program to inform consumer sellers of how easy eBay is to use earned a silver award in the “Digitally/Socially Engaged Brand of the Year” category, another silver for “Best Use of Digital/Social for a Consumer Tech Campaign,” and a bronze in the “Best Online Social Community of the Year” category. The Bulldog Reporter noted that its Digital/Social Awards are the only digital public relations awards judged exclusively by digital and social media-savvy working journalists and bloggers. The awards recognize the most outstanding achievements in corporate communications and publicity using online and social media tools and techniques. They celebrate digital-social PR strategic and tactical prowess at the highest level. Airfoil’s campaign with eBay to harness social media to power parents’ pocketbooks was designed to shift perceptions toward eBay as a convenient solution, to increase consideration by parents of eBay as a resource for generating income and to use actual parents to distribute the message in a credible and authentic manner. The program was based on three key elements: A panel of 25 parent bloggers recruited by Airfoil’s digital-social team from diverse regions and backgrounds who would talk authentically about using eBay on their own Web sites; a Web video series, distributed through social media channels, showing how two families have used eBay to better their lives; and media relations for general consumer awareness of selling on eBay as a way to support families. The program resulted in an extended online reach of 5.4 million via blog posts and six Twitter parties involving the parent panel. The Web video series was viewed more than 225,000 times in its first 15 days. The team’s media efforts generated coverage in more than 50 outlets, from national to hyper-local. Airfoil, based in Southfield and northern California, develops strategies and implements digital and social public relations and marketing programs for technology companies and other industry leaders across North America and globally. For more information, visit www.airfoilgroup.com.
CNet Recognizes Dodge Charger’s Beats by Dr. Dre Audio System as ‘Best-Sounding Stereo’ in 2012 Car Tech Awards: The legendary Dodge Charger with its segment-exclusive Beats by Dr. Dre studio-quality sound experience is being recognized by CNet, a leading provider of tech product reviews, as the “Best-sounding Stereo” in its 2012 Car Tech Awards. Throughout 2012, CNet reviewed nearly 100 cars and attended auto shows around the world to find the best in automotive technology, and for this year’s award, CNet editors favored Chrysler Group’s implementation of the Beats Audio system in the Dodge Charger as a system that’s attainable by the masses. Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the Chrysler Group’s engineering team to design and tune the Charger’s 10-speaker audio system. The resulting audio experience offers the Dodge Charger sound that only music experts like Dr. Dre, a legendary producer and artist Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records, could achieve. Delivering the mid- to high-range needed for studio-quality sound are three 3.5-inch speakers located in the Charger’s instrument panel and two 3.5-inch speakers located in the rear doors. Two 6×9-inch front-door woofers deliver bass, while two 6 x 9-inch speakers and a center-mounted 8-inch speaker located in the rear-shelf area provide the full-range audio that CNET praised. Maximizing how music genres from hip hop to rock should sound and feel, an 8-inch Beats Audio trunk-mounted dual-voice coil subwoofer with sealed enclosure delivers tight, powerful, punchy bass. The Beats Audio system is offered on just about every 2013 Dodge Charger model and its popular equipment groups, including the Wheels ‘n Tunes Group, Rallye Package, Blacktop Package, Road & Track and new Charger AWD Sport.