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Client Wins From January 25

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Behavioral Health Information EHR Company Signs Up for Data Sharing Through Michigan Health Information Network: The Michigan Health Information Network Shared Services (MiHIN) has announced that PCE Systems, a provider of electronic health record products and services to Michigan behavioral health organizations, has executed the legal data sharing agreements to become a Virtually Qualified Data Sharing Organization (VQO) through MiHIN.  As a MiHIN VQO, PCE has the ability to securely send and receive health information securely through MiHIN to other Qualified Data Sharing Organizations (QO’s) connected to MiHIN.  PCE Systems can now utilize the Shared Services offered by MiHIN and allow Michigan’s sub-state Health Information Exchanges (HIE) to connect their physical health networks with behavioral health and substance abuse treatment organizations connected to PCE’s information exchange network. This will provide clinical staff with secure access to comprehensive patient health information in a manner that is consistent with the additional privacy protections afforded to behavioral health and substance abuse treatment information. The Upper Peninsula Health Information Exchange (UPHIE), a MiHIN Qualified Organization and sub-state HIE, plans to immediately undertake a behavioral health information exchange pilot with MiHIN and PCE. For more information please visit www.mihin.org.

Genghis Grill Selects ANX As Data Security, Compliance Provider: Genghis Grill, a fast casual restaurant chain based in Dallas, Texas, has selected Southfield-based ANXeBusiness Corp. as the endorsed provider of security and Payment Card Industry Data Security Standard (PCI-DSS) systems to its franchise community. The announced alliance supports Genghis Grill’s initiative to help its franchisees keep sensitive customer card data safe from cyber criminals using ANX’s SecurePCI system. The system provides each Genghis Grill location with $100,000 of data breach protection services. SecurePCI also includes a comprehensive managed security and compliance system featuring advanced security technology and tools to make achieving PCI compliance faster and easier for Genghis Grill’s locations.

Integrated Vascular Vein Center Hires 3Sixty Interactive for Online Marketing: The Fenton digital marketing agency 3Sixty Interactive was recently hired by Integrated Vascular Vein Center of Michigan to handle the online marketing of their business. 3Sixty Interactive plans to take on a Web site redesign, organic search, paid search, and the improvement of conversion rates. In this fast paced society, online marketing has become a necessary channel in reaching customers. Integrated Vascular Vein Center of Michigan previously relied solely on referrals, and organic search efforts to reach potential customers. They had low Web site traffic with high bounce rates that lead 3Sixty Interactive to take an in-depth look at its online marketing efforts. Integrated Vascular Vein Center of Michigan’s website was seeing low conversion rates due to confusing content, irrelevant imagery, and misplaced landing pages. They were also lacking in paid search (Pay-Per-Click) advertisements that could lead potential customers directly to their Web site. 3Sixty Interactive has taken on the task of helping the Integrated Vascular Vein Center of Michigan improve their online marketing efforts, and enhance online responses. Integrated Vascular Vein Center of Michigan provides a full range of quick and effective procedures for the treatment of vein disorders. The doctors, Thomas Shuster and Brad Sweda, are board certified physicians that use the most up-to-date technologies and equipment to reach optimal results. They are also dedicated to complete patient satisfaction, and using minimally invasive techniques to ensure unwanted side effects. For more information on 3Sixty Interactive, please visit www.3SixtyInteractive.com or contact Dale Keipert at dalek@3SixtyInteractive.com.

Mobile Application Ozmott Announces Public Relations Consultant: The Traverse City-based mobile shopping app developer Ozmott has announced an addition to its marketing department, public relations consultant Jeff Barrett. Barrett is the CEO of Status Creative, a  Grand Rapids based PR firm specializing in creative digital content.  In 2012, PR Newswire named him an Earnie winner for Best Use Of Video in Social Media. Barrett has strong Michigan roots having worked on several projects for the state. Most notably, his work includes The Grand Rapids Lip Dub and Pure Michigan Statewide Singalong with Chrysler. Both videos generated international attention and millions of views.  He is the Second Vice President of the Social Media Association of Michigan and engages people with his popular Twitter account @BarrettAll. Ozmott has seen rapid growth in the nine months since its market release and is looking forward to working with Barrett for the next six months. The Ozmott application is available on both Apple and Android devices. For more information about Ozmott, call Kristin Fehrman at (231) 883-9819 or email kfehrman@ozmott.com. Ozmott is a mobile platform built to connect retail merchants with consumers through a virtual economy. The application relies on a sustainable deals model that allows consumers to take advantage of in-demand, merchant-supplied offers. Daily deal sites have seen increased growth over the past few years, yet Ozmott is different. Where most sites rely on individual purchases to unlock group deals, Ozmott aims to create a community; where users interact, make friends and gain access to ‘Luxe Offers’. By introducing their own brand of virtual currency, or Pips, Ozmott users are encouraged to share deals with their friends to earn additional Pips where they later can be applied toward otherwise out of reach high- end lifestyle products.

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