DETROIT — (WWJ) Some of the most iconic images of Detroit presented nationally have come from ads Chrysler created in the last two Super Bowls, with the Eminem “Imported from Detroit” message and Clint Eastwood’s “Halftime in America.”
But don’t count on it this year.
As the North American International Auto Show brings large crowds to downtown Detroit, Chrysler CEO Sergio Marchionne said he would like to see a vibrant downtown all the time. But the company isn’t necessarily going to point the camera on Detroit again for a Super Bowl ad.
In a one-on-one interview, Marchionne told WWJ AutoBeat Reporter Jeff Gilbert that the two floors Chrysler has leased in a downtown office building won’t make a major impact on their own, but they can make a statement to others about the need to have a presence in the struggling city.