PLEASANT RIDGE — EPrize, a provider of mobile, social, and Web marketing and promotion campaigns, today announced the acquisition of Mozes, a California mobile company that engages audiences during concerts, sporting events, and live television broadcasts through social and location-based experiences.
This is the third acquisition for ePrize within 18 months.
The recent ePrize acquisitions demonstrate the company’s strong momentum in multi-channel marketing, driving consumer interactions and influencing behavior on the path to purchase for large brands.
Recent company momentum milestones include:
* July 2011: ePrize acquired a CRM division of Apollo Data Technologies, a predictive analytics firm that enables the company to dive into consumer behavior and provide insights behind brand campaigns.
* January 2012: ePrize acquired Cellit, a mobile solutions company that further enhanced its presence in engaging consumers within retail by integrating solutions with POS systems through mobile CRM.
* August 2012: ePrize was acquired by Catterton Partners, a consumer private equity firm
* October 2012: ePrize announced an equity stake in the new business LevelEleven, an enterprise gamification company originally incubated within ePrize.
Brands use Mozes’ technology platform to engage users at live events, which allows them to “connect, collect and convert” consumers in real time and drive behavior through the web, in store, or experiences such as festivals, concerts and television shows. Mozes has powered numerous well-known campaigns for clients like Coca-Cola, Ford Motor Co., Live Nation, and Rock the Vote during the recent presidential election. Additional live event campaigns powered by Mozes include The American Idols Live! Tour, the Country Music Association Awards, and Adweek and Ad:Tech conferences.
“Brands have a huge opportunity to leverage the audience’s mobile devices to channel the excitement of live events into real data and conversion,” said Matt Wise, CEO of ePrize. “Adding Mozes’ technology to our existing promotion, loyalty and CRM platforms allows for an even more holistic approach to digital engagement. We provide tools that make it easy for brands to personally connect with their consumers in any environment and on every screen, ultimately building the relationship and driving engagement during the path to purchase.”
Founded in 2005 and headquartered in Palo Alto, Calif., Mozes was number 577 on the 2012 Inc. 5000 list of America’s fastest growing companies, and will now fall under the ePrize brand. ePrize will retain the company’s employees and offices in Palo Alto and its location in Nashville, Tenn.
More than 50 percent of the Fortune 500 brands and many world-class agencies rely on ePrize’s creative, technology and legal services. Since 1999, ePrize has created CRM and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in suburban Detroit, ePrize also has offices in New York, Nashville, Chicago, Los Angeles, Palo Alto, and Seattle.