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Event Notices From January 17

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(credit: istock) Technology Report
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Automation Alley to host conference on Doing Business in Mexico: Local companies interested in learning about which Michigan-made products, services and technologies are in strong demand south of the border are invited to join Automation Alley, Michigan’s largest technology business association, for a conference on Doing Business in Mexico, Thursday, Jan. 24, from 8 to 11:30 a.m. at its Troy headquarters. The conference, which is open to members and non-members, will include case studies by local companies with operations in Mexico who will provide cultural information and give insight into the opportunities and the challenges of doing business in Mexico. Other speakers will include international business experts from the Consulate General of Mexico, Mexico’s Ministry of Economy and the U.S. Department of Commerce. Mexico has quietly emerged to become Latin America’s fastest-growing economy today. Surpassing Brazil in 2012, it is on pace to do so again in 2013. Mexico’s most promising industries include automotive, aerospace, healthcare and information technology. Mexico now ranks eighth in the world in automobile production, and 57 percent of its medical devices are imported from the U.S. In addition, Mexico is the U.S.’ second-largest trade partner, with $1 billion in daily cross-border trade, according to the U.S. Department of Commerce. Mexico has reasserted its role as the world’s leading manufacturing workshop, thanks in large part to extremely competitive wages, a weak peso, excellent product quality, lower transportation costs and sophisticated, multi-industry supply chain networks. Other competitive advantages include free trade agreements (including NAFTA) with 44 countries spanning three continents, offering U.S. companies preferential access to other growing markets around the world. Automation Alley Headquarters is located at 2675 Bellingham in Troy. The event is $20 for members and $40 for non-members. Registration closes Jan. 22. For more information or to register, contact the Automation Alley Resource Center at (800) 427-5100 or info@automationalley.com, or visit automationalley.com.

3Sixty Sets Display Webinar: Fenton-based digital marketing agency, 3Sixty Interactive, is hosting its first webinar of the new year, titled “13 Ways to Use Display Better in 2013.” The Webinar takes a closer look at display advertising, and how brands can improve their efforts on this marketing channel. The webinar is set to take place on Wednesday, Jan. 23 at 2 p.m. Eastern time. The Webinar will cover everything from realizing opportunities for display advertising to testing your display advertising campaigns. The Interactive Advertising Bureau reported a 27.1 percent increase in display advertising in 2011. Internet users were viewing 1.1 trillion display ads in the first quarter of 2011, and that number has since grown at a steady rate. 3Sixty Interactive is providing the opportunity to learn how to reach internet users with display advertising in the most effective way. Registration for the “13 Ways to Use Display Better in 2013” webinar is now open at https://www3.gotomeeting.com/register/598591150. Spots are reserved on a first-come, first-serve basis. Free on-demand webinars, downloadable white papers, and case studies are also available on the 3Sixty Interactive website. For more information on 3Sixty Interactive, please visit www.3SixtyInteractive.com or contact Dale Keipert at dalek@3SixtyInteractive.com

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