There’s plenty of hamster-themed fun to be had at the Kia Auto Show exhibit this year. Tracy Horn, Product Specialist for Kia gave a demonstration of the video system allowing guests to virtually dance with their brand ambassadors, the hamsters.

“They create the culture of our company and what we stand for and it’s fun, youth,” said Horn.

After dancing with the hamsters, the video can be sent via email.

Each hamster represents a car at the Kia exhibit including themes like Rastafarian, renaissance royalty, hip-hop dancer and a composer dressed like Mozart.

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