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Perrigo Offers New Packaging For Infant Formula

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mattroush Matt Roush
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ALLEGAN — Allegan’s Perrigo Co., the world’s largest makers of store brand infant formulas, Friday announced a new packaging look with new features.

Perrigo Nutritionals, the infant formula company that supplies mass retailers, grocers, and drugstores, said it invested significant resources in developing the new SmarTub packaging, which has granted patents and patents pending.

The SmarTub includes the following features:
* The AccuMeasure scoop leveler for more accurate feedings
* CleanPull technology that easily removes a foil liner with one pull
* SimpleSlide scoop storage for less mess
* A longer scoop handle for more hygienic scooping
* Anti-theft tag compatibility that protects the product where it is sold in retailers across the country

“We believe we have advanced infant formula packaging with novelties that will transform the overall user experience for parents,” said Perrigo Nutritionals general manager Scott Jamison. “This undertaking began with extensive competitive analysis and consumer research, and culminated with the addition of a new state-of-the-art packaging line at our ISO 9001:2008-certified facility in Vermont. Our team invested $29 million and three years of development work into this effort to better serve our customers. The result is an innovative package on the outside with the same trusted formula on the inside.”

The Vermont manufacturing plant, which has a 29-year history that spans ownership and operations from Wyeth to Perrigo, is the largest manufacturer of store brand infant dormulas in the world. The plant manufactures infant formula 24 hours a day, seven days a week, and, together with an additional plant in Ohio, is capable of producing 65 million pounds of powder formula a year.

Perrigo Nutritionals produces 11 different formulas that are sold in more than 68 retailer chains including Wal-mart, Sam’s Club, Target, Kroger, Babies R Us, and other retailers in United States.

“This new packaging design marks industry firsts, including the only 100 percent leak detection system we are aware of engineered into the manufacturing,” added Jamison. “In addition, this is the first infant formula package on the market we’ve seen that is anti-theft tag compatible that protects the product where it is sold in stores across the country.”

Usage instructions and videos of the new packaging are available on http://www.storebrandformula.com/baby-formula-tubs.aspx.

From its beginnings as a packager of generic home remedies in 1887, Allegan-based Perrigo (Nasdaq: PRGO) has grown to become a global developer, manufacturer and distributor of over-the-counter and generic prescription pharmaceuticals, infant formulas, nutritional products, dietary supplements and active pharmaceutical ingredients. The company is the world’s largest manufacturer of OTC pharmaceutical products for the store brand market. The company’s primary markets and locations of logistics operations have evolved over the years to include the United States, Israel, Mexico, the United Kingdom, India, China and Australia.

More www.perrigo.com.

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