LIVONIA — Valassis (NYSE: VCI) said this week that it continues to build on the momentum of its digital business and infuse new talent with a focus on innovation.
Valassis strengthened its digital presence in 2012 with the acquisitions of Brand.net and Circle Street; the launch of the first fully integrated Facebook couponing app in RedPlum Social Savings; and the introduction of Purchase Precision Technology. A first-of-its-kind technology, it combines proprietary and syndicated online and offline geographical and behavioral data.
These advancements enable Valassis to live its vision of creating the future of intelligent media delivery by offering blended solutions that connect and engage consumers to help clients achieve their best ROI. Valassis has a 40-plus year history of delivering targeted media and helping its clients identify, locate and connect with their most valuable consumers. Its expansion into digital and social media is a continuation of efforts to drive results for their clients and reach consumers where they plan, shop, buy and share.
“We are all about intelligent media delivery. We have a unique ability to deliver advertising and promotional messages by combining precise targeting, powerful insights and proven media to influence purchase behavior,” said Valassis President and CEO Rob Mason. “As part of our vision, we are focused on shaping the right team to continually create new and better ways to help our clients connect with and engage consumers and drive their greatest success.”
Valassis further elevates its digital expertise with the hire of Silicon Valley innovator Rajat Shroff as Vice President, Product Development for Brand.net, a Valassis Digital Company. Shroff, who has a deep understanding of the digital advertising landscape, is a successful and strategic product leader with expertise in digital advertising, mobile, video and e-commerce. He combines product management experience with strong technical skills.
Most recently, Shroff served as the head of personalization, advertising and merchandising products for Reardon Commerce, where he led the strategy and delivery of products for analytics, personalization, search, advertising and merchandising. His prior experience includes product management leadership positions with Permuto, Rhythm NewMedia and Oracle Corp.
“As more people turn to mobile and online for their shopping needs, at Brand.net, we have the industry’s most precise targeting technology to drive consumer action,” Shroff said. “Brand.net is a real innovator, mixing proprietary offline data with sophisticated hyper-local online data to deliver unsurpassed results for our clients. With access to billions of shopping transactions and consumer behavior over the last 40 years, as well as impressive client relationships, I could not be more excited to join the team.”
In addition to Shroff, Valassis has attracted key digital talent from leading companies including Google, Oracle, Sun, Nokia and Yahoo as it grows its digital footprint and continues to invest in the future. More at www.valassis.com.