DETROIT (WWJ) - Cold enough for you? Imagine for a moment, what it would be like to face this day with no heat.
Thousands of families throughout Michigan are living that reality at this very moment.
And no one knows that better than Jerry Anderson, the CEO of DTE Energy and the second biggest donor to THAW, The Heat And Warmth Fund, which battles to keep the heat on for families who can’t afford it.
“We still have 1.7 million people in poverty and a couple hundred thousand of those come forward every year and say they can’t keep their picture together, and can’t pay for their energy,” Anderson said. “So we’ve got people who are at threat of one of the fundamentals of life.”
He added: ”The vast majority of those families have either young children or seniors, 65 percent, about two-thirds, have young children, and 20 percent have seniors.”
These are people faced with impossible choices.
“We have people in Michigan, unfortunately, who are making the choice of putting the right food on the table for their kids or keeping them warm,” Anderson said. “We have seniors making a choice between taking the right medication and keeping themselves warm.”
WWJ Newsradio 950 is in the midst of the 10th Annual Winter Survival Radiothon to support THAW, which continues at Art Van on 14 Mile Road in Warren until 10 p.m. Friday, and resumes 9 a.m. to noon Saturday.
To make your pledge, call 1-888-579-4950 or text the word THAW to 41444.
In the last nine years, WWJ listeners have contributed $3.5 million in support of THAW and helped change the lives of people in every corner of the state.