DETROIT — Since 1985, University of Detroit Mercy Marketing Professor Michael Bernacchi has hosted his “Super Bowl Ad Nauseum,” in which high school students discuss the effectiveness of Super Bowl advertising.
This year’s event will be held on Monday, Feb. 4 at noon in the Student Center Ballroom on the McNichols Campus, 4001 W. McNichols. The event will also be streaming live on http://www.mistreamnet.org.
“The Super Bowl is a huge event for the advertising world, since a lot of business occurs during the commercial breaks,” Bernacchi said. During the Ad Nauseum, Bernacchi discusses advertising and what students should be aware of when watching the commercials. “Students are talking about the game, why not have them learn about the business behind the messages.”
This year, Super Bowl advertisers will spend up to $4 million for a 30-second spot.
In conjunction with his discussion, Bernacchi also discusses the variety of marketing courses at UDM why they should consider marketing as a career. He is co-founder of the Web site, “America’s Marketing High School,” found at www.americasmarketinghighschool.org, with Paul Galbenski of Oakland County Schools, High School Coordinator Carrie Tonk and representatives of Immersive Engineering. Both Bernacchi and Galbenski developed marketing and advertising coursework related to the Super Bowl for high school teachers to use throughout the nation as well, which can also be found on the website.
For the second year, a community service project will accompany the discussion. UDM is asking every teacher and student in attendance to “Tackle Hunger” by bringing 2-4 cans to the event. The items will be collected at the Ad Nauseum event, in the lobby of the ballroom from 8 a.m.-1 p.m. These items will be donated to Kids Against Hunger and distributed throughout Metro Detroit.
UDM also offers competitive scholarships to prospective students pursuing their undergraduate degree in marketing or related fields. The America’s Marketing High School Scholarship is worth up to $1,500 per year.
Pizza, pop, and snacks have been donated for the occasion courtesy of Pizza Papalis (of Southfield). The event is open to all UDM students, faculty and staff as well as all interested high school marketing and business classes.