FARMINGTON HILLS — RouteOne LLC Wednesday introduced FinanceConnect, a new product designed to help dealers quickly convert online vehicle shoppers into finance and insurance customers.

FinanceConnect offers dealers a customizable credit application microsite that allows them to meet and engage their customers where they are — online.

It also allows dealers to quickly and efficiently manage and track customer leads and broaden the reach of their credit application pipeline.

Dealers will have the ability to include credit incentives, vehicle specials, and other promotional materials within their custom microsite.

Designed to provide dealers with a robust and fully integrated online consumer shopping experience, the application also offers videos and tips to help the consumer understand the requirements needed to apply for financing. Additionally, data will be validated in real time, allowing customers to correct errors immediately.

Dealers utilizing a CRM product or third-party Web site provider may continue to use these tools with FinanceConnect, as RouteOne is integrated to several CRM providers in the industry. The application is also compatible with tablets, allowing dealers to facilitate the customer’s completion of the application from anywhere at their dealership.

“With more and more customers shopping for vehicles on the Internet, it’s critical that dealers are prepared to offer their customers an avenue to shop online and apply for vehicle financing,” said Mike Jurecki, RouteOne CEO. “RouteOne’s FinanceConnect tool allows the dealer to compete for business and stand out in the increasingly crowded online marketplace.  The application is customizable, allowing the dealer to promote their value proposition and increase the value and quality of leads and credit applications they receive.”

Dealers who sign up for FinanceConnect onsite at NADA will receive the first 60 days free. Dealers may visit RouteOne in booth #1629 at NADA to learn more, or they may contact RouteOne at 866.933.0663 or for additional information.

RouteOne was formed in 2002 by the Detroit Three and Toyota to create a more streamlined credit application for automobile dealers and their customers. Providing services to North American franchised and independent automotive dealers, RouteOne’s Web-based system allows automotive dealers to submit credit applications to the largest indirect lenders, request credit reports, and increase profitability with RouteOne’s free Dealer Reporting Suite. RouteOne offers dealers a common platform for all their credit application financing needs.

More information is available at


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