LANSING — Capital Community Angel Investors announced that its members have successfully closed an investment in Are You a Human LLC, a technology company headquartered in downtown Detroit.
Are You a Human develops simple, intuitive, and fun games that are used to verify if users on the Internet are actually human, as opposed to automated programs known as bots. This is commonly accomplished now by the twisted text challenges known as CAPTCHA.
The Are You a Human games, called PlayThru’s, are much easier for real people to complete, while more difficult for bots to break. This reduces spam for Web sites, as well as increasing the interaction with the site, making both the user and site owner happier.
PlayThru is also an excellent advertising opportunity for brands because of the unique engagement and interaction of the space. Users must play with PlayThru, which enables brands to get in front of target customers in a completely engaging way, currently very difficult to find on the Internet.
“Are You a Human LLC presents an exciting solution to an often frustrating Internet experience,” said Mark Hooper, a founding member of CCAI. “We were impressed by the talent exhibited by the Are You a Human team and expect the product to be the kind of disruptive offering that helps create a successful company.”
CCAI is a nonprofit organization founded in 2007 and based in Lansing. It seeks to introduce qualified entrepreneurs to its member investors. The group looks for Michigan-based disruptive early stage investments that offer sustainable competitive advantages. For more information about CCAI, visit www.ccangels.org.
Are You a Human is a Detroit-based Internet technology start-up that is building the next generation human authentication platform. The company replaces the twisted, distorted text challenge known as the CAPTCHA with short, simple games called PlayThru’s, which are more intuitive and fun for humans, but difficult for bots. Founded in 2011 by Tyler Paxton, Reid Tatoris, and Benjamin Blackmer, PlayThru has been installed on more than 5,000 Web sites.