ANN ARBOR — Jeff Bargmann is a veteran developer and author of organizational apps like Stardock Fences, ObjectDock and Bins that have earned more than 10 million downloads.

Now, his 1Up Industries has launched PhotoSocial, a new iPhone application that organizes a user’s photo collection and provides a private social experience for exchanging photos with friends.

PhotoSocial organizes a collection instantly and provides simple, natural gestures for helping users finish the job.

“The photo gallery on the iPhone hasn’t been improved since the iPhone 1,” Bargmann said. “This isn’t an app, it’s a core piece of your iPhone made better. On top of that, it builds in a private social experience so that you can exchange photos with friends, then like and comment on your photos in private. Photos you receive save right into your gallery for you to keep, and are interactive just between friends who were there. This, is what a modern photo gallery is supposed to be.”

The world’s first upgrade to the iPhone’s built-in photo gallery, PhotoSocial starts by separating your photos out by day, then adding functionality in subtle yet immediately familiar ways:
* View photos full-screen, in a grid, and in the new stream view for more casual browsing.
* Toss photos off screen to move them to the trash; makes cleanup fast and easy.
* Name any day by tapping its date, and get to favorite albums fast from the navigation menu.
* Press and hold to reorganize.
* Share entire days of photos instantly with a private web-gallery link. No login, no hassle.
* Send photos direct to friends’ galleries, and receive their photos right into your own.
* Exchange photos, don’t just share. When friends receive your photos, it scans their collection and suggests ones to send in return. With location data already in your photos, it knows when you and friends were taking photos together and notifies you, making exchanging a snap.

After sharing, your photo gallery comes to life. Like and comment between just the friends you’ve shared with, and view recent activity in the Feed.

PhotoSocial is available in iTunes for an introductory price of $1.99 at

Bargmann is a grad student at the University of Michigan, where he is actively involved at TechArb, the university’s student tech incubator. He is a recipient of the Dare to Dream grant and has just applied to NYC TechStars.

More at


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