Campbell Ewald Expected To Announce Move To Detroit Wednesday
DETROIT (WWJ) Another major corporation may be pulling up stakes in the suburbs and moving to the big city.
Reports say advertising giant Campbell Ewald will move its headquarters and 600 workers from Warren to downtown Detroit, joining the likes of Compuware and Quicken Loans. Austin Black, real estate broker and president of City Living Detroit said the move makes an important statement.
“When we have those type of employers making a decision to relocate or move additional employees downtown, I think it definitely sends a message, it starts getting people thinking about maybe doing the same,” Black said.
According to reports, the agency’s new headquarters will be in the old Hudson warehouse next to Ford Field, occupying five floors of space. Workers are scheduled to start moving in next January.
“By being a creative company, a creative company that’s trying to compete for the brightest and best talent around the country, it would make sense for them to be located in an urban area because that’s where young talent is gravitating towards,” Black said.
An official announcement is expected to happen Wednesday with Mayor David Bing and Campbell Ewald CEO Bill Ludwig.
Campbell Ewald has been a Detroit institution for more than 100 years, handling campaigns for automakers and other big movers and shakers across the country. It suffered some blows when the United States Postal Service and Chevrolet pulled its business to diversity with other agencies