DETROIT — The growing demand for analytics, “Big Data” and integrated multichannel marketing is driving a downtown Detroit marketing firm to expand, launching an analytics service line.
Marketing Associates announced Thursday the launch of its decision sciences and analytics service line. The new brand, Magnify Analytic Solutions, communicates Marketing Associates’ strength and experience in the rapidly evolving analytics sector.
“Detroit’s Creative Corridor along Woodward Avenue is rapidly becoming a technology incubator for growth in adjacent services like the Big Data and analytics sectors,” said Mark Petroff, CEO of Marketing Associates. “Our strategy continues to focus on seamlessly integrating these emerging technologies into our traditional marketing services.”
Magnify serves clients in a variety of industries, including finance, banking, pharmaceutical, auto and retail. The launch includes a new website with a full menu of analytic services. including business intelligence, marketing analytics, credit risk management and digital intelligence.
Petroff said the company expects a 10 to 20 percent increase in hiring over the next 12 months. He said the company currently has four job openings.
“The trend toward leveraging analytics is expected to increase significantly this year,” said Keith Shields, managing director of Magnify Analytic Solutions. “Magnify is staffed by a highly respected team of analytics experts who offer the tools, technologies and services to drive profitability for our clients in clear and measurable ways.”
Magnify Analytic Solutions is a division of Marketing Associates LLC. Founded in 1967, Marketing Associates is a technology-enabled marketing services company headquartered in Detroit. Marketing Associates has served clients for more than 45 years as a developer of analytically-driven integrated sales and marketing initiatives focused on delivering measurable results.