DETROIT — Detroit-based Magnify Analytic Solutions and Austin, Texas-based Loan Science today announced a joint services agreement to mutually support their clients as they continue to expand their business in the rapidly growing business intelligence, analytics, credit risk management and digital intelligence sectors.

The agreement brings together customer analytics and credit risk management professionals with an advanced technology and date infrastructure capable of delivering high quality custom solutions for their combined clients in the automotive, consumer products and financial services industries.

Keith Shields will spearhead the implementation of the joint services agreement and will serve as Magnify’s chief analytics officer and Loan Science’s senior vice president and chief credit officer.

“Loan Science and Magnify Analytic Solutions have both demonstrated superb capabilities in our respective markets,” Shields said. “I am excited about the opportunity to bring the businesses together with a cohesive approach to service the growing analytics needs of our collective banking, financial services, automotive and consumer products clients.”

Added Bill Weyandt, president and chief risk officer of Loan Science: “Magnify Analytic Solutions is a great partner and the agreement exemplifies their dedication to jointly growing both of our businesses. Teaming with Magnify Analytic Solutions will give Loan Science access to a broader suite of prospective clients in the Automotive and Consumer Products sectors while also bringing Keith Shields’ expertise to our base of clients and services in the Student Loan industry.”

Magnify Analytic Solutions is a division of Marketing Associates LLC. Founded in 1967, Marketing Associates is a technology-enabled marketing services company headquartered in Detroit. Magnify services clients in a variety of industries, including finance, banking, pharmaceutical, auto and retail with a focus on business intelligence, marketing analytics, credit risk management and digital intelligence.

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Based in Austin, Texas, Loan Science has been enhancing the value of its clients’ loan programs since 2008. Loan Science serves clients in banking, consumer lending, structured finance, private equity, and for-profit education with data for optimizing loan portfolio performance.  Services include credit risk and forecasting models, pricing and underwriting strategies, collections services, portfolio valuations, and full service portfolio management.

Loan Science introduced, with remarkable results, advanced consumer credit disciplines to the student loan industry with an array of products and services for managing both private and federal student loans. For more information about Loan Science, contact Alec Reinstadtler at or visit


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