ANN ARBOR — An Ann Arbor provider of demand analysis for retailers is changing its business name.

Officials at Vendor Managed Technology Inc. said Friday that the company will now be known as Retail Velocity.

“The recent upsurge in the demand for our Velocity solution suite has made us realize the power of its brand,” said Jennifer Beckett, vice president of sales and marketing. “It is important that our company name coincides intuitively with our Web site,, and our Velocity branding.”

Since 1994, Retail Velocity has served retailers such as Mattel, Masco, Revlon, Hanes, Levi Strauss and others (see Growth in the demand signal repositor, demand sensing and retail execution markets has exploded driven by retail suppliers pushing to become more consumer-driven.

The Velocity system,, is demand signal repository and business intelligence software that provides a single source of demand analytics for retail suppliers covering key areas such as category management, sales, customer logistics, finance, marketing, merchandising and demand planning.

Velocity provides a comprehensive library of more than 250 retail and distributor adapters enabling seamless downstream data acquisition, data cleansing and data harmonization.

Retail Velocity is a Microsoft Gold Certified and Tier 1 Managed Partner and has achieved Certified Integration with SAP Applications. The Velocity Solution Suite deployment options are on-premise, SaaS / cloud or a hybrid of both. Every delivery model enables clients to integrate with internal ERP and forecasting data to provide a true factory to shelf view of product performance.

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