DETROIT (WWJ) - Detroit’s own Faygo is introducing its newest flavor with a contest that offers fans a chance to win a 24K gold bar.
Faygo Gold ginger ale joins more than 60 flavors in Faygo’s beverage line. Gold is available now throughout Michigan in 24 oz and 2 liter bottles. Diet Faygo Gold is also available in 2 liter bottles.
“With a 105 year history of pop innovation, Faygo fans have come to expect new flavors that are bold and unique,” Al Chittaro, executive vice president of Faygo Beverages, said in a statement. ”Consumers are already voicing rave reviews for Faygo Gold, a rich, zippy ginger ale.”
As if creating bubbly, sweet ginger ale wasn’t enough, the beverage company is partnering with Tapper’s Diamonds and Fine Jewelry and Tapper’s Gold Exchange, to give a few lucky fans a “Pot of Gold” prize pack, which consists of a cauldron of Faygo Gold pop, T-shirts and a solid 24K gold bar.
From March 15 through March 29, Faygo fans are asked to take a photo of “what” or “who” is most valuable to them and upload the photo to Instagram with the hashtag, #FaygoGold.
The top three Instagram photos generating the most “likes” by 6 p.m. on Friday, March 29, will win. The winners will be announced on Instagram, Facebook and Twitter and will receive a “Pot of Gold” prize pack.
And it doesn’t end there.
On Saturday, March 16 and Sunday, March 17, Faygo fans who visit any of the 12 participating Tapper’s locations between noon and 5 p.m., can get a free sample of Faygo Gold and enter to win a “Pot of Gold” that includes Faygo Gold and a one-third ounce solid 24K gold bar valued at $550. The final drawing will take place on Sunday, March 17 at 6 p.m.
Participating Tapper’s Diamonds and Fine Jewelry locations include Orchard Mall, West Bloomfield Township; Somerset Collection, Troy; and Twelve Oaks Mall, Novi.
Participating Tapper’s Gold Exchange locations include: Twelve Oaks Mall, Novi; Oakland Mall, Troy; Partridge Creek, Charter Township of Clinton; Lakeside Mall, Sterling Heights; Fairlane Town Center, Dearborn; Laurel Park Place, Livonia; Great Lakes Crossing, Auburn Hills; and Birchwood Mall, Fort Gratiot.