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Domino’s Kicks Off March Madness With 50% Off Pizzas Ordered Online

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(credit: istock) Technology Report
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ANN ARBOR — Domino’s Pizza (NYSE: DPZ) is giving fans a special deal as they follow their favorite teams through the first week of the 2013 NCAA Division I Men’s Basketball Championship, which tips off Tuesday.

Beginning today through Sunday, Domino’s will offer 50 percent off on all pizzas ordered online at menu price to those who use the code “50off” at checkout.

The special deal is only available through Domino’s digital ordering channels — which include online ordering (available at www.dominos.com), mobile ordering (available at mobile.dominos.com) and the iPhone, Android and Kindle Fire apps – and continues all week at participating stores, through Sunday, March 24.

The Big Dance is a busy time for Domino’s — especially near the end, as the first day of the NCAA Men’s Final Four is regularly one of the company’s top 10 Saturdays in terms of sales. Domino’s sold more than 1.7 million pizzas during the NCAA Men’s Final Four and NCAA Division I Men’s Basketball Championship game days combined last year — enough to hand 23 pizzas to each person walking into the arena to attend the Final Four in Atlanta this year.

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