American Marketing Association of West Michigan to Host Alina Wheeler: The American Marketing Association of West Michigan (AMAWM) will host Alina Wheeler, brand consultant and coach and author of “Designing Brand Identity,” a four edition series that has sold over 100,000 copies throughout the world. Speaking on the topic of “So – your CEO is not a marketer?” Wheeler will offer straightforward, strategic ways to talk about and manage the brand revitalization process so that attendees feel capable of relaying the importance of brand strength to their non-marketing counterparts. This presentation will be taking place at the next AMAWM luncheon on Tuesday, April 9 from 11:30 a.m. to 1 p.m. at Watermark Country Club, Grand Rapids. Attendees can register at The meeting is open to both members and non-members.

Ann Arbor Spark Sets Business Law & Order: Monday, April 15: Ann Arbor Spark will hold its monthly “Business Law & Order” session, this month covering “E-Commerce & Advertising Online,” from 5 to 7 p.m. at Spark Central, 330 E. Liberty, Ann Arbor. Starting a new business is complicated: there are many t’s to cross and i’s to dot. The Business Law & Order Legal Series will give entrepreneurs insight into some of the most important legal issues they must consider during business formation. Some of these issues include: proper business structure, intellectual property protection, founders and key employee compensation, considerations regarding employees versus independent contractors, doing business overseas and commercial agreements. More at

GDI sets Webinar on information discovery: GDI is hosting a Webinar titled “Solutions for Information Discovery and Collaboration” to be hosted by Scott Maynard, vice president at InfoReady Corp. Most knowledge workers would state too much time is spent looking for relevant information and ineffectively working with others within the workplace. Enterprise-level tools are leveraged too often with the intent of surfacing information in meaningful ways and supporting collaboration. Ironically, these tools are counterproductive as they become barriers to information and don’t support how people want to share information with each other. GDI will present a proven approach (shown with examples) to remove these barriers and redefine information discovery to create ‘spotaneous collaborative workspaces.’ This approach is gaining in popularity and might be the right approach to take your company to the next level. the Webinar will be held Wednesday, April 10 from noon to 1 p.m. and is free. Register at


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