TROY — Billhighway, the cloud-based financial management provider for nonprofits, has established a ‘b-greener’ campaign leading up to Earth Day April 22.

The campaign began March 4 and features 50 daily notes offering ideas on greener living.

Some of the “Daily Green” tips have been inspired by Billhighway employees, such as using barrels to capture rainwater to water the garden and yard.

Also, Billhighway added recycling bins for plastic waste. The company has had recycling bins for paper products since 2012, when a single employee launched “The Green Team” at Billhighway (today nearly 50 percent of employees have joined the team).

Billhighway has made an effort to recognize its clients who are making strides to ‘b-greener’ as well. Clients who use the Billhighway Prepaid Card are saving paper by reducing their use of checks. To help encourage and reward this environmentally responsible behavior, the company has awarded over $1,000 in cash to 11 customers who have reduced their paper waste by utilizing the prepaid card.

As an added incentive, each week a client who uses the prepaid card is the recipient of a “Random Act of Surprise” – locally baked cupcakes delivered to their doorstep.

Billhighway has also partnered with Herff Jones, the official jeweler to college fraternities, sororities and honor societies, to offer client chapters who reduce their paper waste a chance to win $50 towards their next Herff Jones purchase.

“Every little bit makes a difference,” said Michelle Lange, chief marketing officer at Billhighway. “We have learned that an annual supply of Billhighway checks uses 132 trees and emits nearly 20 tons of hazardous CO2, enough oxygen to support the lives of 264 people. If we can help change that, even a little bit at a time, we’re going to give it our best shot.”

Nonprofit organizations use Billhighway’s financial management system to reduce expenses, increase cash flow and mitigate risk. More than 3,500 nonprofits trust Billhighway to seamlessly manage $6 billion in transactions. Billhighway is recognized for award-winning customer service and industry-leading data security.

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