FENTON — Last Thursday, marketing agency 3Sixty Interactive hosted its second Webinar in its Digital Lunch Break Webinar series, “CEO’s Guide to Digital Marketing.”

The Webinar focused on what CEO’s, business owners and marketers need to know before they enter the digital world. 3Sixty Interactive Webinar host Dale Keipert explained the steps necessary to decide to plan and execute a successful digital campaign. He stressed the need for a strategy, understanding return on effort, market segmentation and more.

“We understand that CEO’s, business owners and marketers are feeling frustrated with their digital marketing results,” Keipert said. “They’ve been told that by simply being online, their business would see results. That is not the case, and I wanted to debunk that misconception. During this Webinar we explained how having a strategy in place and constant improvements to your campaign lead to online success.”

For those who were unable to attend the “CEO’s Guide to Digital Marketing” Webinar live, 3Sixty Interactive has made its Webinar video and slides available for free on its Web site, http://www.3sixtyinteractive.com. Also available is the associated white paper.

3Sixty Interactive is a professional agency with over 10 years of experience in the digital world. They are based in Fenton with clients throughout the Midwest and across the globe and offer a variety of digital marketing solutions that include search engine optimization, digital advertising, email marketing, social media marketing, customized strategy reports, analytics and maintenance of your marketing plan.

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