ANN ARBOR — Retail Velocity, a provider of demand signal repository and retail execution products and services, announced the release of its VelocityDemand data streaming service that will support SAP Demand Signal Management, an SAP HANA application.
Working directly with SAP, Retail Velocity has extended its current Integration with SAP Applications partnership to support SAP in providing a holistic view of how consumer demand and in-store sales are materializing downstream in near real time.
This service will provide a single, easy-to-implement, seamless integration of retailers’ and distributors’ demand data streams to a manufacturer’s instance of SAP DSiM, thereby lowering the total cost of ownership. Armed with such powerful capabilities, manufacturers can ensure that with SAP DSiM inventory levels, replenishment, sales and promotions are aligned with consumer demand, maximizing revenue opportunities and reducing costs.
Said Ian McDonald, vice president of consumer products industry business solutions at SAP: “Retail Velocity’s Data Streaming Service offers SAP’s Consumer Products customers a tried-and-tested service to quickly access their retail partners’ in-store data. It is a fantastic fit with SAP’s Demand Signal Management solution. Together we can bring our customers closer to understanding the true consumer pull on the supply chain.”
Consumer goods manufacturers today typically have various methods and sometimes disconnected processes for acquiring direct retailer POS data streams that integrate with multiple databases and business intelligence (BI) tools. As a result of the partnership, customers will benefit from a fully integrated end-to-end offering.
“Working with SAP to expand our integration partner relationship in support of SAP’s DSiM solution makes perfect sense for us. Given Retail Velocity’s strength and experience in the consumer goods space, especially with those manufacturers that are striving to become more consumer-centric, we feel our Velocity® Demand Data Streaming Service is a great solution fit to support the DSiM platform,” said Jennifer Beckett, VP Sales & Marketing at Retail Velocity.