PLEASANT RIDGE (WWJ) – EPrize, the world’s largest provider of interactive promotions, Monday announced the acquisition of New York-based Promotions.com, a company that offers brands contests and other consumer-activation tactics.
The deal marks ePrize’s fifth acquisition in under two years. Terms of the transaction weren’t disclosed.
EPrize’s customer engagement platform is currently used by more than 50 percent of the Fortune 500 brands.
Since 1993, Promotions.com has provided interactive services to drive desired consumer behaviors via the execution of sweepstakes, contests, instant-win games, Facebook and Twitter promotions, and other digital promotional activation tactics.
Promotions.com was based in New York with an office in Chicago. EPrize spokesman Matt Calderone said 14 of Promotions.com’s 20 employees are being picked up by ePrize, and employees will be relocated into ePrize’s existing New York and Chicago offices.
“With all the clutter in the market, it can be overwhelming when brands seek a partner to help drive digital engagement,” said Matt Wise, CEO of ePrize. “Our goal at ePrize is to offer a holistic engagement platform that enables the world’s largest brands to execute everything from mobile campaigns to social loyalty to live text-to-screen promotions and connect them to in store experiences. Our acquisition of Promotions.com allows us to further enhance our current promotional capabilities, add new members to our team who are already experts in the space, and offer current Promotions.com customers a more comprehensive, multi-channel engagement solution.”
EPrize’s recent acquisitions include Mozes, a mobile engagement company that added live event activation to ePrize’s portfolio of digital services, and Bulbstorm, a software platform that allows for the production of fast, simple, high-volume promotional executions across social properties, mobile apps, and websites.
Headquartered in Pleasant Ridge, ePrize employs more than 400 people full-time and has offices in New York, Chicago, Nashville, Los Angeles, San Francisco, Phoenix, and Seattle.
The company saw revenue rise 22 percent from 2011 to 2012, and its staff grew more than 20 percent during that same period. It currently has 420 employees, with roughly 330 in its Michigan office.