Social Media Club Offers Education Classes: “Social Media: Are You Listening?” is the title of the Social Media Club of Detroit’s second social media education class, to be offered Tuesday, May 21 from 9 to 10 a.m. at the Macomb-OU INCubator at Velocity Collaboration Center. 6633 18 Mile Road in Sterling Heights. The first part of any successful social media strategy is to learn how to listen to what’s going on via the social channels. By listening, you can learn what is being said about you or your brand, about your competition, what potential customers want and what actual customers are experiencing. In this class, David Murray, manager of social media for Blue Cross Blue Shield of Michigan, will talk about the art and science of listening via social media. He will talk about how to go about it, what to listen for, why it’s important and what tools you can use to enhance your social listening. This class is ideally suited for business owners large and small, students and communication professionals. Murray is the founder of Social Media Club Detroit, and is a national speaker on digital communications and social media best practices. He has spoken at BlogWorld and TEDx events. Murray has also been featured in Wall Street Journal Online and David Meerman Scott’s book, “The New Rules of PR and Marketing.” For more information on the Macomb-OU INCubator, call Joan Carleton (586) 884–9324 or email macINC@oakland.edu.
Automation Alley to host conference on Doing Business in Indonesia and Singapore: Automation Alley, Michigan’s largest technology business association, will host a conference on Doing Business in Indonesia and Singapore, May 23 from 8 to 11:30 a.m. at its headquarters in Troy. This conference is essential for companies looking to expand their markets oversees and, as a next step, also learn about Automation Alley’s trade mission to Indonesia and Singapore, Sept. 6-13. The conference will kick off with registration and continental breakfast at 8 a.m., followed by remarks from Automation Alley Director of International Business Services Noel Nevshehir and several international business experts. Speakers include Eve C. Lerman, senior trade specialist, U.S. Department of Commerce; Febby Andryananto, secretary of economic affairs, Embassy of the Republic of Indonesia, Washington, D.C.; Deborah Koh, center director, Singapore Economic Development Board, Chicago; and Jeanne D. Board, international trade development manager, Michigan Economic Development Corp. An open discussion and Q-and-A period will follow. The cost for members is $20 with pre-registration or $30 at the door. The cost for non-members is $40 with pre-registration or $50 at the door. Pre-registration closes May 21 at close of business. For more information, contact Automation Alley’s Resource Center at 800-427-5100 or firstname.lastname@example.org. Automation Alley is located at 2675 Bellingham in Troy. For additional information, visit automationalley.com.