TRAVERSE CITY — The Traverse City-based mobile shopping app developers Ozmott announced a new merchant agreement with nationwide retailer Pet Supplies Plus of Livonia.

With its built-in loyalty system, Ozmott is helping to bring online customers back into retail stores by providing in-store offers and “Pips” every time a consumer makes an in-store purchase and shares that offer with friends. Collected Pips can then be used to unlock top-tier “Luxe” offers that provide users an affordable way to enjoy luxury items.

Ozmott users are encouraged to add their friends to earn more Pips toward each redemption — the more friends users have, the more rewards users get toward Luxe items.

Ozmott’s coverage continues to expand across its home state of Michigan, providing exclusive offers to app-users that can be redeemed while inside various retail stores and restaurants. Additionally, 28 other states throughout the United States are represented in the Ozmott platform.

Ozmott was launched on iPhone and Android devices in 2012 and has seen rapid growth since its market release. Ozmott will be available at more than 900 locations nationwide by the end of the month.

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