In early April, the Detroit X Games Team released a short video to support their bid to host the 2014-2016 X Games. A number of fans were wanting a longer version of the teaser video. Action Sports Detroit, the organizer of the bid, has delivered. On Wednesday, May 8 they released a second video via its Facebook page. Currently the first video has more than 15 thousand views on YouTube and the X Games Detroit Bid has more than 5000 likes on Facebook. The video is designed to increase its fan base and support for bringing the extreme sports competition to the city.
ESPN, the creator of the X Games, last month announced that after 10 years the Games will move from its original Los Angeles location. After an intense grassroots campaign, Detroit was one of four cities winning bidding rights to host the ESPN X Games for three consecutive years beginning in 2014. Chicago, Austin and Charlotte are the other three finalist cities.
Action Sports Detroit Founder and Director Kevin Krease and Managing Partner Garret Koehler, the driving force behind the effort to bring the X Games to Detroit, said the video is just one piece of a grass roots campaign.
“We’re thrilled that the ESPN X Games team gave Detroit a shout out as ‘the most vociferous in its desire to host the games,’ ” said Koehler.
The X Games belong in Detroit,” added Koehler.
Detroit-based production house The Work produced the video.
“The Work was an early partner in this process because they grasped our vision, identified with it, and clearly had the skill set to help us share it with others in a poignant way. It’s been surreal watching them turn a crazy coffee shop idea into this amazing video,” said Krease.
Dan Gilbert, Founder and Chairman of Rock Ventures and Quicken Loans and one among a list of sponsors supporting the bid, said the team’s just-released video helps demonstrate why the X Games and Detroit are a perfect fit.
“Detroit was made for the X Games,” said Gilbert. “Our urban core is composed of young, diverse and creative people. Winning this bid to host the X Games for three consecutive years beginning next summer provides an outstanding opportunity to showcase to an international audience what Detroit has to offer.”
ESPN will decide where the Games will land in June.