ABC Warehouse In Canton To Showcase Sony's New 4K Ultra HDTV

PONTIAC -- The ABC Warehouse at 43435 Ford Road in Canton Township will host a special showcase of Sony's new 4K Ultra High Definition Television Saturday.

From noon to 4 p.m. May 19, media, tech mavens TV lovers are invited to see a live demonstration of one of Sony's newest creations. All attendees also will have the opportunity to win more than $2,000 in prizes, including a Sony 46" HDTV and Blu-ray players.

The Sony 4K Ultra HD TV is available in both 55-inch and 65-inch screen sizes and retails at $4,998 and $6,998, respectively. Both also come with three Blu-ray movies mastered in 4K and third party streaming services for 12 months, including Music Unlimited for 30 days.

The Sony 4K Ultra HD TV affords viewers four times the picture resolution of full high definition. Viewers also can now watch programming sitting closer to larger screen sizes without seeing a degradation of image quality, thus providing a truly immersive, cinematic experience regardless of the content being viewed.

Incorporating proprietary upscaling technology, including the 4K X-Reality Pro picture engine, the Sony XBR-X900A series is designed to offer crisp 4K resolution regardless of the content source.

"The Sony brand has always had a huge following and its new 4K Ultra HD TV does not disappoint," said Martin Hartunian, CEO and president of ABC Warehouse. "To hear about this product's capabilities is one thing. To actually see it in action is truly an experience to behold. Our customers are in for quite a treat if they join us on Sunday."

In addition to unmatched picture quality, Sony's XBR-X900A 4K TV ensures a full cinema-like experience is delivered to the living room with an immersive, full-bodied and rich sound. Sony's unique magnetic fluid speaker technology allows for a thinner, more efficient integrated sound system that offers faithful reproduction of high-fidelity sound, making "movie night" at home a more cinematic-like experience.

ABC Warehouse stores are open Monday through Friday from 10 a.m. to 9 p.m., Saturdays from 10 a.m. to 7 p.m. and Sundays from noon to 5 p.m. For more information, or to make an online purchase, visit www.abcwarehouse.com.