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Event Notices From May 15

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Derek Mehraban to Highlight “Mobile, Social and Digital Marketing. How it Impacts Your Business” at Business Performance Improvement 3.0 Series: The Business Improvement Team, a network of trusted providers offering high quality consulting services, announced that Derek Mehraban, CEO of Ingenex Digital Marketing, will serve as the keynote speaker at “Business Performance Improvement 3.0 Series” on Tuesday, June 11. In addition, there will be a panel of business experts from the Business Improvement Team to answer your business questions. This will be an exciting opportunity to network with your peers. Mehraban has been in the business for more than 15 years, helping clients solve their marketing problems and grow their sales. His company, Ingenex, is a leading digital agency located in Ann Arbor Michigan. Mehraban teaches the New Media Drivers License at Michigan State University, and is co-author of the New Media Resource Guide, Raycom Publishing 2012. The event is co-sponsored by the Business Improvement Team and Hennessey Capital, a division of Hitachi Capital America Corp. It will be held at the Somerset Inn, 2601 West Big Beaver in Troy from 7:30 to 9:30 a.m. There is no cost to attend. To register, visit http://bizimpteam.com/events, call (248) 641-8400 or email event@BizImpTeam.com.

Right Place Offers Innovation Tools Workshop: What if there was a perfect tool for creativity — the Swiss Army Knife for innovation? While that one perfect gadget may not yet exist, a new course from the NewNorth Center will expose participants to a set of tools that can help feed their company’s innovation pipeline. The course will discuss the process for facilitating innovation and top tools available to increase effectiveness through specific stages. The event runs from 8 a.m. to 3 p.m. Friday, June 14 at the Stream, One State St. in Newaygo. Registration is $85 per person, or $65 for three or more people from the same company. The session is designed for individuals interested in discovering new tools to foster creativity and improve effectiveness in various stages of the innovation process and in overall team performance. Learn More at www.rightplace.org/TopTools. Please contact Natalia Powers at powersn@rightplace.org or 616-771-0327 if you have any questions about the event. NewNorth Center is a non-profit, hybrid educational and business institution. Currently, the Center specializes in innovation assessment, immersive skills training, innovation research, executive education courses, and custom workshops. Our portfolio features design-centric, post-graduate business programs formulated expressly to bring increased value to local, regional and national companies and organizations. NewNorth’s goal is to help companies succeed by embedding the habits of creative thought and design methods into their business processes. For more information about NewNorth Center e-mail info@newnorthcenter.org. NewNorth Center, in partnership with The Right Place / Innovation West Michigan / MMTC-West and NCEDO/The Stream, is presenting this special innovation event to West Michigan companies. This event is generously underwritten by the Michigan Economic Development Corp.

Mac-OU INC Sets Capital Raise Meetup: The Macomb-OU INCubator at Velocity Center will hold another Capital Raise Meetup presented by Mike Brennan, on Tuesday, June 4 from 9:30 to 11 a.m. at the center, 6633 18 Mile Road in Sterling Heights. If you are a startup or early-stage growth-based business looking for funding, come meet and listen to capital expert, Mike Brennan. He will detail the various capital sources in Michigan, and talk about how to properly position your company to be qualified for private funding, including private equity, the angel network and venture capital, and/or public funding, including grants, pre-seed, micro-loans and venture match. Mike will provide a group presentation, as well as individually help each present company to determine their needs. To register for this free event, please contact Joan Carleton at macINC@oakland.edu or (586) 884-9324.

June 2013 Business Workshops Offered by Oakland County

WATERFORD TOWNSHIP — Business owners and entrepreneurs who need assistance are encouraged to attend seminars offered by the Oakland County Business Center. Unless otherwise noted, all programs take place at the Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents Marketing Your Business Wednesday, June 5: From 6 to 9 p.m., Oakland County will offer “Marketing Your Business.” The course presents practical applications of marketing concepts designed to help small businesses grow. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well-planned approach to marketing is demonstrated with several examples of effective hands-on marketing techniques. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783. Fee: $40 per person

Oakland County Presents Financial Management Thursday, June 6: From 9 a.m. to noon, Oakland County will present “Financial Management.” As an introductory seminar, the course covers the basics of financial management, including how to start an accounting system and how to apply the information from key financial statements to help you manage your business. Accounting language including debits and credits, preparation of the balance sheet and profit and loss statement are explained. Cash flow analysis and breakeven are also covered with specific small business examples. Fee: $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents “Business Research – Feasibility to Expansion” Thursday, June 6: From 5:30 to 8:30 p.m., Oakland County will present “Business Research – Feasibility to Expansion.’ Thinking of starting a business and want to research your business idea? Do you want to identify market trends and opportunities to grow your sales? Are you looking for new customers or to diversify your market base? Business research shows you ways to find your ideal customers, your competitors, perform competitive analysis and more. Presented by Oakland County Market Research and an Oakland County Public Library business reference librarian. This workshop is free, but pre-registration is required. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents 10-Week Venture Plan Series Tuesday, June 11: From 6 to 9 p.m. and 10 successive Tuesdays through Aug. 20, except for July 2, Oakland County will present Venture Plan, an intensive 10-week program that helps evaluate business opportunities and develop an action plan for owning or growing a business. This program offers essential business information to help develop entrepreneurial skills and build your business on a strong foundation or help to prepare for expansion. The program utilizes text and online training materials from a nationally-recognized program proven through use with thousands of businesses. Fee: $140 per participant. Thanks to sponsor support, the cost is reduced from $700. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents CEED Microloan Orientation Wednesday, June 12: From 9 to 11 a.m., Oakland County presents CEED Microloan Orientation. Many small businesses face obstacles when trying to obtain a business loan. The recognition of the serious need for working capital for existing businesses, start-up or expansion, equipment purchases, and job creation is not the priority it once was. If you have a need for alternative financing consider the Microloan Program. Discover the requirements and process necessary to apply and obtain a microloan. This workshop is free, but pre-registration is required. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents Facebook for Business (Beginner) Wednesday, June 12: From 6 to 9 p.m., Oakland County presents an introductory course in social media marketing and using Facebook for business. Millions of people are using Facebook and social media for fun, but it is also a powerful business tool that can connect you with your customers, potential customers and the world. Before you jump in and start using social media, learn how to get these results with an introduction to social media marketing and Facebook for business. Fee: $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents ‘Starting a Business’ Thursday, June 13: From 6 to 9 p.m., Oakland County presents ‘Starting A Business.’ An introductory session delivered in a workshop format, the course helps aspiring entrepreneurs assess their abilities to lead and manage a company as well as evaluate market and sales potential for their products. The basics of business ownership are introduced, along with resources available to help launch new ventures in Michigan. Fee: $30 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents Quickbooks Essentials (Parts 1 and 2) Thursday, June 13: From 9 to 11:30 a.m. and 12:30 to 3 p.m., Oakland County will present parts 1 and 2 of ‘Quickbooks Essentials.’ This introduction to small business financial management provides an overview of accurate record keeping and report interpretation and utilization. Part 1 will cover basic accounting terminology, new company file setup, customizing forms and letters, and working with bank accounts. Part 2 will cover invoicing customers, receiving payments and making deposits, entering and paying vendor bills and more. Cost: Attend both sessions for $75 per person or attend one session for $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents Facebook for Business (Intermediate) Wednesday, June 19: From 6 to 9 p.m., Oakland County presents the intermediate course in Facebook for Business. Create your Facebook Strategy. In this intermediate session of Facebook for Business, establish your social media objectives and goals for Facebook. Learn core strategies and tactics businesses are using to get customers talking on Facebook, how to use social media management tools for Facebook, how to schedule posts in advance, and more. Prerequisite: Facebook for Business (Beginner). Fee: $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County presents Health Care Reform and Small Business Thursday, June 20: From 9 a.m. to noon, Oakland County presents ‘Health Care Reform and Small Business.’ Learn about health care reform legislation and how it will affect all business owners. The workshop covers tax penalties, small business credits, small business wellness program grants (small and large wellness program grants), full-time employee status compliance and all health care reform changes that will be implemented next year. It also covers the health care exchanges, how to talk to your employees, the individual mandate, and what this all means for you as a business or as an individual. Business owners (large or small businesses) or human resources directors should attend. Fee: This workshop is free, but pre-registration is required. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County presents ‘Writing a Business Plan’ Thursday, June 20: From 6 to 9 p.m., Oakland County presents ‘Writing a Business Plan.’ Designed for individuals who want to increase their chances for successful self-employment, the course covers business planning in detail. Specifics of marketing and finance, legal and regulatory issues, operations, and information-based planning and management are key components of the workshop. The first steps for creating a business plan draft will be included along with a demonstration of the MI-SBTDC online business plan tool. Fee: $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

Oakland County Presents Facebook for Business (Advanced) Wednesday, June 26: From 6 to 9 p.m., Oakland County presents ‘Facebook for Business (Advanced). Create and Launch your Facebook Campaign. In this advanced session of Facebook for Business you will establish objectives and goals for a Facebook campaign, and create and launch a Facebook campaign. Explore ways to take Facebook beyond social media marketing, learn how to run effective Facebook promotions and sweepstakes that meets Facebook’s rules and guidelines, and much more. Prerequisites: Facebook for Business (beginner) and Facebook for Business (intermediate). Fee: $40 per person. Oakland County Executive Office Building Conference Center, 2100 Pontiac Lake Road, west of Telegraph in Waterford. For pre-registration and location map, visit www.AdvantageOakland.com/expand or call (248) 858-0783.

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